Jay Electronica (real name: Timothy Elpadaro Thedford) is an American
rapper. He was perhaps best known for the piece of music Act 1:
Eternal Sunshine (The Pledge), until the release of the Just Blaze
produced track "Exhibit C" in late 2009 . Announced on
November 12, 2010, Jay is an official member of Jay-Z's Roc Nation.
Ever since the age of 10, Jay Electronica knew he was going to be
a rapper. He had begun rapping after hearing LL Cool J and by the
age of 19, Jay Electronica left his home in New Orleans to pursue
his musical career. Living a mostly nomadic lifestyle, this vagabond
had found refuge in cities such as Philadelphia, Baltimore, Detroit,
New York, and Atlanta. From club to club, and stage to stage, Electronica
had gotten booed off and denied because of his Southern accent and
slang. “In my earlier years from when I first left home, I
was embarrassed from being from the South,” he stated. “Not
in general, but as a rapper because all of the negative things that
people in the States put on the South.”[3] Electronica’s
career really took form in the city of Detroit when he linked up
with Detroit native Johnnie Last, a friend he had spent a lot of
time with at Darp Studios in Atlanta, GA. Electronica really started
to gain a little notoriety at this time because of his work with
late producer/emcee J. Dilla. Before signing to Roc Nation in 2010,
Jay Electronica was a prospective signee of Bad Boy Records, a label
owned by producer/rapper/entrepreneur Sean “Diddy” Combs.[4]
[edit] Music and reception
Jay Electronica has yet to release a full-length album, but he has
released two official singles to date, "Exhibit A" and "Exhibit
C", which won a Sucker Free Summit Award for Instant Classic.
His music so far has been made available through the internet, either
through being leaked to what URB magazine describes as "obscure
web forums", or through an appearing and disappearing Myspace
page (currently two seem to be in existence, at /jayelect and at
/jayelectronica). Erykah Badu has questioned whether he ever will
release, in her words, "actual albums".[5] From New Orleans,
LA he has lived in Baltimore, Philadelphia, Washington, D.C., Denver,
and Detroit, where he recorded his Style Wars-era music with several
J Dilla beats, meeting the producer subsequently to ask for permission
to use the recordings as a demo. Detroit is where Electronica met
producer/engineer Mike "Chav" Chavarria, who introduced
him to both J Dilla and Mr. Porter, and who is now a regular collaborator.[5][6]
Jay Electronica first gained significant attention through Act 1:
Eternal Sunshine (The Pledge), made available on a MySpace page in
2007. It is 9:13 continuous minutes of music, without drums, built
from Jon Brion's soundtrack to the film Eternal Sunshine of the Spotless
Mind. There are five segments or movements marked by changes in music
and mood, raps by Electronica, and occasional snippets of sampled
dialogue including scenes from Willy Wonka & the Chocolate Factory.
The first segment is a spoken word piece by Just Blaze and Erykah
Badu describing Electronica over piano music.
The nature of the piece of music, along with the nature of its appearance,
led to a slow build-up of interest in Electronica as an enigmatic
figure. Songs circulating online as the Style Wars EP gained wider
circulation, and other songs, such as the dream-inspired "Dimethyltryptamine",
soon appeared. In January 2008, Giles Peterson's 90-minute Gilles
Peterson Worldwide was devoted to the rapper.[7] Hiphopdx.com in
2008 called him "arguably...the most talked about new emcee
last year ... at times...more like a myth or urban legend than an
actual rapper",[8] and URB ran a cover story on the artist under
the banner "Jay Electronica: A Spotless Mind :: An MC’s
mystery revealed", which referred to his wanderings as his being "like
some sort of hip-hop Jack Kerouac".[5]
Jeff Weiss' piece for the L.A. Weekly, "Jay Electronica: Much
Better Than His Name Would Suggest", acknowledged that the rapper
could be fairly described as "one of the most buzzed about rappers
of 2008", but attempted to temper the hype somewhat, describing
Act 1... as "ambitious, wildly original, if not slightly pretentious",
while endorsing only to an extent the comparisons URB had made (referencing
an "abstract rhyming style") to rappers like Nas and Pharoahe
Monch.[9][10]
According to URB, Act II: Patents of Nobility will feature Nas,
and will be the second of a putative trilogy. URB also reported that
digital EPs with both Guilty Simpson and producer 9th Wonder were
planned. His most recent music as of November 2008 is the Just Blaze-produced
track "Exhibit A (Transformations)".[11]
According to a Filter TV interview,[12] Jay Electronica has partnered
with Decon to release his debut project. It is being described as
a multi-media release and footage from the project which was partially
shot in Nepal and Dubai has begun to surface online. The first clip
to leak is titled "Dear Moleskine" and can be found on
YouTube, the track was produced by Just Blaze and the clip was directed
by Jason Goldwatch from Decon. In June 2009, Decon and Jay's "The
Dogon Society" released "Exhibit A" digitally. "Exhibit
C" was released on iTunes December 16, 2009 and quickly shot
to the top 10 of the iTunes Hip-Hop charts. The following week it
was chosen by Hot 97's Dj Enuff as the Heavy Hitter pick of the week.
On February 9, 2010, it was announced Jay Electronica will appear
at the 2010 Bonnaroo Music Festival.
Jay Electronica continued his scattered release practice, releasing "A
Million In The Morning" on April 4, 2010. The song features
a weary Electronica trying to keep himself awake to escape his nightmares.[13]
On April 30, Jay Electronica debuted "The Ghost of Christopher
Wallace" via his Twitter. The song features P Diddy and is produced
by London beatsmith Quincey Tones, who is known for producing such
acts as Young Jeezy and Royce da 5'9".
Couple of days before his signing to Roc Nation, his track "The
Announcement" was released.
On 12 November 2010, Jay-Z announced that Jay Electronica was officially
the newest member of his own 'Roc Nation' record label/management
company, which boasts such acts as J. Cole, and Willow Smith.
In late 2010, he and Lucy Liu featured on The Bullitts track "Close
Your Eyes". It was BBC Radio 1 DJ Zane Lowe's record of the
week and will feature on The Bullits upcoming album set for release
in 2011.
[edit] Personal life
Jay Electronica and Erykah Badu have a child together, Mars Merkaba,
born on February 1, 2009.[14]
[edit] Endorsements
In December, 2010, Jay Electronica starred in a Mountain Dew commercial
endorsing the brand’s cherry-flavored soft drink “Code
Red.” The commercial is set in a theater located in New Orleans,
Louisiana, where Jay performs a small segment of his song “The
Announcement” in front of an energetic crowd. The advertisement
features the tagline “Hip hop is different on the mountain.” Jay
Electronica ends the commercial with the following quote: “I’m
Jay Electronica. When I rhyme, the whole world disappears. Hip hop
is different on my mountain.”
[edit] Discography
[edit] EPs
Style Wars EP (2007)
Historical EP (2011) [15]
[edit] Mixtapes
Act I: Eternal Sunshine (The Pledge) (2007)
Act II: Patents of Nobility (The Turn) (December 21, 2012)
Act III: The Last Will & Testament Of Timothy Elpadaro Thedford (The Prestige)
(2014)[16]
[edit] Singles
Year Song Chart positions Album
U.S. U.S. R&B U.S. Rap
2009 "Exhibit A" — — —
"
Exhibit C" — 86 —
2010 "Shiny Suit Theory" (featuring Jay-Z & The-Dream) — — — Act
II: Patents Of Nobility
[edit] Guest appearances
"Just Begun" from Reflection Eternal's "Revolutions
per Minute"
"The Day" from Curren$y's "Pilot Talk"
"Live It" from Paul Wall's "Heart of a Champion"
"Prowler 2" from Ski Beatz "24 Hour Karate School"
"Higher" from Game's "The R.E.D. Album"