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Videos: Jay Electronica

Bitches & Drugs

Dear Moleskine

Dimethyltryptamine

Exhibit A

Hard To Get

Memo To Fern


Jay Electronica (real name: Timothy Elpadaro Thedford) is an American rapper. He was perhaps best known for the piece of music Act 1: Eternal Sunshine (The Pledge), until the release of the Just Blaze produced track "Exhibit C" in late 2009 . Announced on November 12, 2010, Jay is an official member of Jay-Z's Roc Nation.

Ever since the age of 10, Jay Electronica knew he was going to be a rapper. He had begun rapping after hearing LL Cool J and by the age of 19, Jay Electronica left his home in New Orleans to pursue his musical career. Living a mostly nomadic lifestyle, this vagabond had found refuge in cities such as Philadelphia, Baltimore, Detroit, New York, and Atlanta. From club to club, and stage to stage, Electronica had gotten booed off and denied because of his Southern accent and slang. “In my earlier years from when I first left home, I was embarrassed from being from the South,” he stated. “Not in general, but as a rapper because all of the negative things that people in the States put on the South.”[3] Electronica’s career really took form in the city of Detroit when he linked up with Detroit native Johnnie Last, a friend he had spent a lot of time with at Darp Studios in Atlanta, GA. Electronica really started to gain a little notoriety at this time because of his work with late producer/emcee J. Dilla. Before signing to Roc Nation in 2010, Jay Electronica was a prospective signee of Bad Boy Records, a label owned by producer/rapper/entrepreneur Sean “Diddy” Combs.[4]
[edit] Music and reception

Jay Electronica has yet to release a full-length album, but he has released two official singles to date, "Exhibit A" and "Exhibit C", which won a Sucker Free Summit Award for Instant Classic. His music so far has been made available through the internet, either through being leaked to what URB magazine describes as "obscure web forums", or through an appearing and disappearing Myspace page (currently two seem to be in existence, at /jayelect and at /jayelectronica). Erykah Badu has questioned whether he ever will release, in her words, "actual albums".[5] From New Orleans, LA he has lived in Baltimore, Philadelphia, Washington, D.C., Denver, and Detroit, where he recorded his Style Wars-era music with several J Dilla beats, meeting the producer subsequently to ask for permission to use the recordings as a demo. Detroit is where Electronica met producer/engineer Mike "Chav" Chavarria, who introduced him to both J Dilla and Mr. Porter, and who is now a regular collaborator.[5][6]

Jay Electronica first gained significant attention through Act 1: Eternal Sunshine (The Pledge), made available on a MySpace page in 2007. It is 9:13 continuous minutes of music, without drums, built from Jon Brion's soundtrack to the film Eternal Sunshine of the Spotless Mind. There are five segments or movements marked by changes in music and mood, raps by Electronica, and occasional snippets of sampled dialogue including scenes from Willy Wonka & the Chocolate Factory. The first segment is a spoken word piece by Just Blaze and Erykah Badu describing Electronica over piano music.

The nature of the piece of music, along with the nature of its appearance, led to a slow build-up of interest in Electronica as an enigmatic figure. Songs circulating online as the Style Wars EP gained wider circulation, and other songs, such as the dream-inspired "Dimethyltryptamine", soon appeared. In January 2008, Giles Peterson's 90-minute Gilles Peterson Worldwide was devoted to the rapper.[7] Hiphopdx.com in 2008 called him "arguably...the most talked about new emcee last year ... at times...more like a myth or urban legend than an actual rapper",[8] and URB ran a cover story on the artist under the banner "Jay Electronica: A Spotless Mind :: An MC’s mystery revealed", which referred to his wanderings as his being "like some sort of hip-hop Jack Kerouac".[5]

Jeff Weiss' piece for the L.A. Weekly, "Jay Electronica: Much Better Than His Name Would Suggest", acknowledged that the rapper could be fairly described as "one of the most buzzed about rappers of 2008", but attempted to temper the hype somewhat, describing Act 1... as "ambitious, wildly original, if not slightly pretentious", while endorsing only to an extent the comparisons URB had made (referencing an "abstract rhyming style") to rappers like Nas and Pharoahe Monch.[9][10]

According to URB, Act II: Patents of Nobility will feature Nas, and will be the second of a putative trilogy. URB also reported that digital EPs with both Guilty Simpson and producer 9th Wonder were planned. His most recent music as of November 2008 is the Just Blaze-produced track "Exhibit A (Transformations)".[11]

According to a Filter TV interview,[12] Jay Electronica has partnered with Decon to release his debut project. It is being described as a multi-media release and footage from the project which was partially shot in Nepal and Dubai has begun to surface online. The first clip to leak is titled "Dear Moleskine" and can be found on YouTube, the track was produced by Just Blaze and the clip was directed by Jason Goldwatch from Decon. In June 2009, Decon and Jay's "The Dogon Society" released "Exhibit A" digitally. "Exhibit C" was released on iTunes December 16, 2009 and quickly shot to the top 10 of the iTunes Hip-Hop charts. The following week it was chosen by Hot 97's Dj Enuff as the Heavy Hitter pick of the week.

On February 9, 2010, it was announced Jay Electronica will appear at the 2010 Bonnaroo Music Festival.

Jay Electronica continued his scattered release practice, releasing "A Million In The Morning" on April 4, 2010. The song features a weary Electronica trying to keep himself awake to escape his nightmares.[13]

On April 30, Jay Electronica debuted "The Ghost of Christopher Wallace" via his Twitter. The song features P Diddy and is produced by London beatsmith Quincey Tones, who is known for producing such acts as Young Jeezy and Royce da 5'9".

Couple of days before his signing to Roc Nation, his track "The Announcement" was released.

On 12 November 2010, Jay-Z announced that Jay Electronica was officially the newest member of his own 'Roc Nation' record label/management company, which boasts such acts as J. Cole, and Willow Smith.

In late 2010, he and Lucy Liu featured on The Bullitts track "Close Your Eyes". It was BBC Radio 1 DJ Zane Lowe's record of the week and will feature on The Bullits upcoming album set for release in 2011.
[edit] Personal life

Jay Electronica and Erykah Badu have a child together, Mars Merkaba, born on February 1, 2009.[14]
[edit] Endorsements

In December, 2010, Jay Electronica starred in a Mountain Dew commercial endorsing the brand’s cherry-flavored soft drink “Code Red.” The commercial is set in a theater located in New Orleans, Louisiana, where Jay performs a small segment of his song “The Announcement” in front of an energetic crowd. The advertisement features the tagline “Hip hop is different on the mountain.” Jay Electronica ends the commercial with the following quote: “I’m Jay Electronica. When I rhyme, the whole world disappears. Hip hop is different on my mountain.”
[edit] Discography
[edit] EPs

Style Wars EP (2007)
Historical EP (2011) [15]

[edit] Mixtapes

Act I: Eternal Sunshine (The Pledge) (2007)
Act II: Patents of Nobility (The Turn) (December 21, 2012)
Act III: The Last Will & Testament Of Timothy Elpadaro Thedford (The Prestige) (2014)[16]

[edit] Singles
Year Song Chart positions Album
U.S. U.S. R&B U.S. Rap
2009 "Exhibit A" — — —
" Exhibit C" — 86 —
2010 "Shiny Suit Theory" (featuring Jay-Z & The-Dream) — — — Act II: Patents Of Nobility
[edit] Guest appearances

"Just Begun" from Reflection Eternal's "Revolutions per Minute"
"The Day" from Curren$y's "Pilot Talk"
"Live It" from Paul Wall's "Heart of a Champion"
"Prowler 2" from Ski Beatz "24 Hour Karate School"
"Higher" from Game's "The R.E.D. Album"



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