Taio Cruz (born Jacob Taio Cruz on 23 April 1980) is an English singer-songwriter,
record producer, occasional rapper, and entrepreneur. In 2008,
he released his debut album Departure, which Cruz wrote, arranged
and produced himself. It achieved initial success in the UK and
earned him a MOBO Award nomination. In June 2010, Cruz released
his follow-up album Rokstarr, which includes the number one singles "Break
Your Heart" and "Dynamite". In November 2010, Cruz
collaborated with Kylie Minogue and Travie McCoy on his single "Higher".
Additionally, Cruz penned and recorded the song "Telling the
World" as the lead single from the soundtrack to the 2011
animated film Rio.
Cruz was born in London, to a Nigerian father and a Brazilian mother.
He attended Christ's Hospital, a boarding school in West Sussex.
Cruz began writing songs when he was 12. His songwriting career
began at age 19 as part of Tricky Stewart's writing collective, RedZone
Entertainment.[4] Cruz achieved notability in 2005 when he was awarded
a BRIT Award for co-writing Will Young's 2004 single, "Your
Game".[5]
Cruz is the founder and chief executive of Rokstarr Music London,
which in 2006 released his debut single "I Just Wanna Know".
The single attracted significant attention from radio, and also from
music industry insiders, who were already well aware of the artist's
potential; manager Jamie Binns, who began representing Cruz at this
time, later told HitQuarters: "He was a guy that everyone had
earmarked to do damage in the future."[6] Although the single
received a reasonable amount of radio airplay, it did not perform
as well as expected in either territory.[6] However, rather than
lose faith in Cruz, the labels were eager to negotiate an album deal,
as by this time they had listened to his other songs and were ever
more convinced by his capability.[6]
Cruz's admirers included Island Records's Darcus Beese and Universal
Republic's Monte Lipman, whom, according to Binns: "Both believed
'I Just Wanna Know' fitted the format on both sides of the Atlantic."[6]
In 2006, Cruz signed a split single deal with Universal Music Group
companies, Republic Records and the UK branch of Island Records.
[edit] Departure (2006–2008)
Taio Cruz released his second single "Moving On" in September
2007 which made the top 30 in the UK. In March 2008 his next single, "Come
On Girl," featuring Luciana, peaked at No. 5 on the UK charts.
The related album Departure appeared on 17 March and peaked at No.
17.[7][8] This was followed by the single "I Can Be," which
reached No. 18 in May. On 18 August, "She's Like a Star" was
released, which was a remix of the previous single and featured American
rapper Busta Rhymes and girl-group Sugababes. The remix later appeared
on the Sugababes studio album Catfights & Spotlights, which peaked
at No. 20. It was later revealed that Cruz narrowly missed out on
the chance to record the song "Umbrella" which was eventually
recorded by Rihanna and ended up topping charts around the world.[4]
[edit] Rokstarr and International breakthrough (2009)
Cruz was featured on Tinchy Stryder's breakout single "Take
Me Back" which peaked at No. 3 in the UK Singles Chart. According
to Cruz's official Myspace blog, as of 1 January 2009, Rokstarr Music
London officially changed its name to Rokstarr Entertainment Division
and abbreviated to R.E.D Inc.[citation needed]
During 2009, he worked on his follow-up album which was originally
titled T.W.O. (This Way Out) but later changed to Rokstarr.[9] It
was released on 12 October through R.E.D Inc/Island Records and is
entirely written and produced by Cruz, with co-writes and co-productions
predominantly with UK producer Fraser T Smith. The album's lead single "Break
Your Heart" was released on 14 September and reached number
one in the UK, where it stayed for three weeks.[7] The success of
the song attracted the attention of David Massey and Daniel Werner
from Mercury/Island Def Jam who were excited and aggressive about
releasing "Break Your Heart" in the US on their label.[6]
According to Cruz's manager Jamie Binns, the relationship with Monte
Lipman at Universal Republic had "gone a bit quiet" by
this point and as Taio wanted to be with the label that was most
enthusiastic about his music, a move from Universal Republic to Mercury/Island
Def Jam was engineered.[6]
The single reached the top spot in the US for one week on the Billboard
charts.[10] In an interview for The Guardian it was stated that "Cruz
was clever to have hooked up with a US rapper Ludacris on his breakthrough
hit".[11] In order to introduce Cruz into the US market, David
Massey had suggested that the single feature an American rapper with
chart credibility.[6] The album spawned two other UK singles, "No
Other One", and the top-ten hit "Dirty Picture" featuring
American electropop singer Kesha. The album's fourth single (second
in the US) titled "Dynamite" debuted at 26 [10] and despite
peaking at number two on the US Billboard Hot 100, "Dynamite" peaked
at number 1 on US top 40 earning Cruz his second US number 1 record.
[edit] The Rokstarr Collection
Rokstarr was followed by the compilation album The Rokstarr Collection
which includes songs both from Departure and the international version
of Rokstarr.[12] Cruz later released three versions of his single "Higher" -
one featuring Kylie Minogue, one featuring Travie McCoy and with
just himself.
Cruz has also been featured on the soundtrack of American reality
TV series Jersey Shore.[13]
Cruz is the main featured artist on David Guetta's 2011 single 'Little
Bad Girl' which also features US rapper Ludacris.
[edit] Upcoming Third Album
On 13 January 2011, Cruz used social networking website Twitter
to tells fans that his upcoming third album would be titled Black
and Leather.[citation needed] Three days later, Cruz tweeted ""My
new album is gonna give my fans orgasms and slap the shit out of
my haters!"[citation needed] In June 2011, a music video for
the song "Trouble Maker" was put into production, directed
by Martin Weisz.[14] It is expected to be unveiled in July 2011 as
the lead single from Black and Leather.[citation needed]
[edit] Other ventures
[edit] Writing and producing
Cruz has written songs on albums by Cheryl Cole, JLS, The Saturdays,
The Wanted and David Guetta. Cruz wrote and featured on Tinchy Stryder's
hit single "Take Me Back". Boyband McFly recorded "Shine
a Light" which not only features, but was also was penned and
produced by Cruz for their fifth studio album.[15] 2011 will see
him writing for Justin Bieber's next album.[16] Jennifer Lopez's
2011 single "I'm Into You", featuring Lil Wayne, is also
penned by Cruz. On 13 April 2011, Cruz confirmed that he had written
and contributed vocals to a Guetta track called "Little Bad
Girl" which is the second single from Guetta's fifth album,
Nothing But the Beat.
[edit] Rokstarr brand
On 1 September 2009, Cruz launched the brand Rokstarr; the fashion
and accessories brand has a focus on sunglasses. Musicians such as
Kanye West, Shontelle, Keri Hilson and Kelly Rowland have been seen
wearing them. Speaking in October to R&B writer Pete Lewis, Cruz
stated: "There's a load of US celebrities that are all rocking
the sunglasses already – Kid Cudi, Justin Timberlake, Kanye
West... Then in the UK we have The Saturdays, JLS, Daniel Merriweather – who've
all been twittering and writing on their blogs how much they love
them. So yeah, it's definitely my new album 'Rokstarr' and the fashion
brand that are my two main focuses at the moment."[17]
Meanwhile, speaking again to Lewis in April 2010, Cruz revealed: "We're
currently looking to expand the brand and possibly go into things
like watches. I've also got a new subsidiary of Rokstarr called 'Rok
By Rokstarr'. And we've just started doing things like jeans and
T-shirts, and stuff that more of the fans of Taio Cruz can buy. Because
with Rokstarr in itself being so expensive, a lot of the kids out
there who want to buy Rokstarr things can't. So we're bringing in
stuff that's a little bit more High Street and more affordable."[18]
[edit] Discography
Main article: Taio Cruz discography
Departure (2008)
Rokstarr (2009)
Black and Leather (2011)
[edit] Awards and nominations
This biographical section of an article needs additional citations for verification.
Please help by adding reliable sources. Contentious material about living
persons that is unsourced or poorly sourced must be removed immediately,
especially if potentially libelous or harmful. (April 2011)
Year Award Category Work Result
2004 BRIT Awards Best British Song (as a writer) Your Game Won
2008 MOBO Awards Best UK Male Nominated
2010 American Music Awards Breakthrough Artist Nominated
2010 BRIT Awards Best British Song Break Your Heart Nominated
2010 iTunes Best Album & Song Best Song Dynamite Nominated
2010 Ascap Vanguard Award Recognition of Album Departure Won
2011 BRIT Awards Best British Song Dynamite Nominated
2011 Virgin Media Awards[19] Best Male Nominated
2011 Best Collaboration Dirty Picture Nominated
2011 Best Video Nominated
2011 Billboard Awards Top New Artist Nominated
2011 Top Hot 100 Song Dynamite Won
2011 Top Digital Song Won
2011 Top Radio Song Nominated
2011 Top Streaming Song Nominated
2011 Top Pop Song Won