Adidja Palmer (born January 7, 1976), better known as Vybz Kartel,
is a Jamaican Dancehall Artist, Songwriter, Businessman and Lyricist.
He is commonly known in Jamaica as both the Teacher and Gaza (the
nickname of his home town).
Adidja Palmer began his career as a teenager in 1993, with his first
recording "Love Fat Woman", his first single, released
on Alvin Reid's label "One Heart", using the moniker "Adi
Banton", a hommage to Buju Banton. Palmer was later part
of the three-member group "Vybz Kartel", keeping the name
after group split up, and became a protege of Bounty Killer, for
whom he wrote around 30 songs, including "Gal Clown". 
He established his own label Adidjahiem/Notnice Records with his
business partner and producer Ainsley "Notnice" Morris.
. In 2010, he released his album Pon Di Gaza 2.0. on Adidjahiem/Notnice
Records in collaboration with Tads Record Inc. . In Spring 2011,
Kartel is scheduled to release a still-unnamed album with Brooklyn
Hip Hop/Electro producer Dre Skull. 
Kartel has worked on collaborations and remixes with Hip Hop and
R&B musicians Jay-Z, Rihanna , Missy Elliot , M.I.A, Pharrell,
Kardinal Offishal, Akon, and Jim Jones.
In 2009 he had two international hits with “Ramping Shop” debuting
on the Billboard Top 100 Singles charts , and “Dollar Sign” being
in regular rotation on popular urban stations in the US[citation
His 2010 single "Clarks" was one of his biggest international
successes, remaining in the top 3 Reggae Singles gaining the most
radio plays in North America for 40 weeks. . "Clarks" was
also featured on the TV series So You Thing You Can Dance Canada
, and on a CNN segment on Dancehall dance . MTV's Vice Guide
to Dancehall featured Kartel at his weekly dance party, Street Vybz
After splitting with Bounty-Killer led Alliance in 2006, Kartel
founded the Portmore Empire, a group of Dancehall deejays and singers
from his Portmore neighborhood that he signed to his newly founded
Adidjahiem/Notnice Records. Members of the group are: Popcaan ,
Shawn Storm , Jah Vinci, Vanessa Bling (Gaza Slim), Sheba ,
Indu, Merital, Tommy Lee, Singing Maxwell, Singa Blinga, Lenny Mattic,
 Feud with Mavado
Towards the end of 2006, Vybz Kartel left the Alliance. Tensions
arose following Kartel's continued association with Bounty Killer's
longtime enemy, Beenie Man, including Kartel attending Beenie Man's
wedding to Bounty Killer's ex-girlfriend, D'Angel. Vybz Kartel
cited his departure as being due to his desire to be a more independent
artist. It was reported that Vybz and Bounty Killer performed together
ahead of the annual Sting show. Due to Kartel's defection from the
alliance and his 'parring' with the enemy Beenie Man, a series of
songs and counteraction songs ensued - the main proponents being
Kartel and Mavado.
A very public feud between Vybz Kartel and former collaborator Mavado
arose towards the end of 2006, stemming from Vybz' much publicized
departure from the dancehall conglomerate group, The Alliance. The
feud resulted in numerous diss-tracks released, in which each artist
dissed the other and their associates over popular dancehall rhythms.
In a police-overseen press conference in March 2007, both Mavado
and Vybz Kartel publicly announced an end to hostilities and apologized
In 2008, Vybz Kartel launched his own liquor line Street Vybz Rum.
He hosts a weekly dance party Street Vybz Thursday, at the Building,
Kingston nightclub he manages with Street Vybz Rum business partner
Corey Todd.  The rum is officially distributed by Vybz Distillers
Limited. As 2011 Kartel is planning to release his own shoe line
(Addi's) and his own line of skin care products, particularly
Cake Soap, which is the topic of his 2010 single "Cake Soap" where
he professes that his skin is "cool like mi wash mi face with
the cake soap."
When his singles "Clarks", "Clarks Again" and "Clarks
3 (Wear Weh Yuh Have)" featured the British shoe brand Clarks
in 2010, its sales numbers and prices in Jamaica increased considerably.
"Carks" was featured on So You Think You Can Dance Canada,
 and was also featured in a CNN news clip about Jamaican dance.
Kartel has had several collaborations with international hip hop
and pop stars. He has released two albums for the UK/US based label
Greensleeves Records. He was also nominated for the Source, VIBE
and UK MOBO awards, although his 2004 UK MOBO award nomination was
withdrawn amidst controversy over allegedly homophobic content of