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Videos: Vybz Kartel

Emergency


Adidja Palmer (born January 7, 1976),[1] better known as Vybz Kartel, is a Jamaican Dancehall Artist, Songwriter, Businessman and Lyricist. He is commonly known in Jamaica as both the Teacher and Gaza (the nickname of his home town).

Adidja Palmer began his career as a teenager in 1993, with his first recording "Love Fat Woman", his first single, released on Alvin Reid's label "One Heart", using the moniker "Adi Banton", a hommage to Buju Banton.[2] Palmer was later part of the three-member group "Vybz Kartel", keeping the name after group split up, and became a protege of Bounty Killer, for whom he wrote around 30 songs, including "Gal Clown". [3]

He established his own label Adidjahiem/Notnice Records with his business partner and producer Ainsley "Notnice" Morris. [4]. In 2010, he released his album Pon Di Gaza 2.0. on Adidjahiem/Notnice Records in collaboration with Tads Record Inc. [5]. In Spring 2011, Kartel is scheduled to release a still-unnamed album with Brooklyn Hip Hop/Electro producer Dre Skull. [6]

Kartel has worked on collaborations and remixes with Hip Hop and R&B musicians Jay-Z, Rihanna [7], Missy Elliot [8], M.I.A, Pharrell, Kardinal Offishal, Akon, and Jim Jones.

In 2009 he had two international hits with “Ramping Shop” debuting on the Billboard Top 100 Singles charts [9], and “Dollar Sign” being in regular rotation on popular urban stations in the US[citation needed].

His 2010 single "Clarks" was one of his biggest international successes, remaining in the top 3 Reggae Singles gaining the most radio plays in North America for 40 weeks. [10]. "Clarks" was also featured on the TV series So You Thing You Can Dance Canada [11], and on a CNN segment on Dancehall dance [12]. MTV's Vice Guide to Dancehall featured Kartel at his weekly dance party, Street Vybz Thursday [13].

After splitting with Bounty-Killer led Alliance in 2006, Kartel founded the Portmore Empire, a group of Dancehall deejays and singers from his Portmore neighborhood that he signed to his newly founded Adidjahiem/Notnice Records. Members of the group are: Popcaan [14], Shawn Storm [15], Jah Vinci, Vanessa Bling (Gaza Slim), Sheba [16], Indu, Merital, Tommy Lee, Singing Maxwell, Singa Blinga, Lenny Mattic, Doza Medicine.
[edit] Feud with Mavado

Towards the end of 2006, Vybz Kartel left the Alliance. Tensions arose following Kartel's continued association with Bounty Killer's longtime enemy, Beenie Man, including Kartel attending Beenie Man's wedding to Bounty Killer's ex-girlfriend, D'Angel.[17] Vybz Kartel cited his departure as being due to his desire to be a more independent artist. It was reported that Vybz and Bounty Killer performed together ahead of the annual Sting show. Due to Kartel's defection from the alliance and his 'parring' with the enemy Beenie Man, a series of songs and counteraction songs ensued - the main proponents being Kartel and Mavado.

A very public feud between Vybz Kartel and former collaborator Mavado arose towards the end of 2006, stemming from Vybz' much publicized departure from the dancehall conglomerate group, The Alliance. The feud resulted in numerous diss-tracks released, in which each artist dissed the other and their associates over popular dancehall rhythms.[18] In a police-overseen press conference in March 2007, both Mavado and Vybz Kartel publicly announced an end to hostilities and apologized to fans.[19]
[edit] Business

In 2008, Vybz Kartel launched his own liquor line Street Vybz Rum. He hosts a weekly dance party Street Vybz Thursday, at the Building, Kingston nightclub he manages with Street Vybz Rum business partner Corey Todd. [20] The rum is officially distributed by Vybz Distillers Limited. As 2011 Kartel is planning to release his own shoe line (Addi's)[21] and his own line of skin care products, particularly Cake Soap, which is the topic of his 2010 single "Cake Soap" where he professes that his skin is "cool like mi wash mi face with the cake soap."

When his singles "Clarks", "Clarks Again" and "Clarks 3 (Wear Weh Yuh Have)" featured the British shoe brand Clarks in 2010, its sales numbers and prices in Jamaica increased considerably.[22]

"Carks" was featured on So You Think You Can Dance Canada, [23] and was also featured in a CNN news clip about Jamaican dance. [24]
[edit] Awards

Kartel has had several collaborations with international hip hop and pop stars. He has released two albums for the UK/US based label Greensleeves Records. He was also nominated for the Source,[25] VIBE and UK MOBO awards, although his 2004 UK MOBO award nomination was withdrawn amidst controversy over allegedly homophobic content of his lyrics.

 



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